The Clermont Park District recently revived its Twitter account after more than two years dormant. The Park District also added an Instagram account to its social media portfolio.
Interpretive naturalist Robin Green was the driving force behind the expansion.
“I’m just trying to reach out to people who might not be using Facebook,” she said. “I think Facebook will still be the main source for Park District information and announcements, but these other platforms can give people some different looks at what we’re doing.”
For now, all three platforms are sharing similar content.
“But we’ll be differentiating as it grows,” Green said. “Instagram is obviously photo oriented, so we’ll be providing some behind-the-scenes photos or just cool things we see in nature when we’re out in the parks hiking around.”
The Instagram account (www.instagram.com/clermontparks) has 25 followers in its first week of operation. So far the most popular post is a short video of Michelangelo, a turtle who is the Park District’s oldest animal ambassador.
The Twitter account (www.twitter.com/clermontparks) already had about 150 followers and has added a couple dozen more since coming out of hibernation April 1.
“I haven’t really heard much specific feedback yet,” Green said. “And this early, I haven’t really looked at the analytics.
“But what we’re learning in this COVID-19 crisis is the entire interpretive community has to be more digital,” Green said. “We’re trying to find ways to get and keep people interested in nature. This is a way to do that.
“An Instagram post or a tweet doesn’t have to be too in depth. Don’t overthink it; just do it. I’ve been trying to practice that strategy, even though it goes a little against my nature.”